contextual ad

contextual ad

An advertisement that is targeted to the user based on words entered into a search engine or from a profile of the user's purchasing or Web surfing habits. There is no doubt that contextual ads can become a nuisance. After searching for a table lamp, advertisements for lamps may pop up for days or weeks thereafter. See contextual marketing.
References in periodicals archive ?
The insights gained can then be leveraged to improve social media content, contextual ad delivery, and user satisfaction.
While Vibrant helped provide content, it really excelled at leveraging the Del Monte content using Vibrant's contextual ad network, which served the branded content up as ads on other sites, Wyman says.
Turner Broadcasting, after investing heavily in the database and infrastructure needed for contextual ad sales, is pitching such hybrid spots under the marketing moniker Brands in Context.
Eniro will deploy Amdocs products for search and contextual ad serving using multi-dimensional targeting, and will use Amdocs products for ad campaign and budget management, distribution partner management and analytics.
The application is aimed at: web publishers who wish to improve their quality score for landing pages; SEO professionals who want to validate and review content prior to publishing; blog sites that wish to improve the quality of their ads from contextual ad networks; and PR practitioners who want to optimise their press release before publishing.
* adWisdom, a contextual ad serving platform that reaches and activates the right users in the right context to produce optimal customer engagement.
How contextual ad models align with decontextualized distribution mechanisms is a question too few people are asking right now.
Surely, content providers share in the largess of dollars and eyeballs that flow into the search engine economy--both in increased traffic and revenue splits on contextual ad placements at destination sites.
To be sure, contextual ad partnerships with the major engines offer content providers a sip from this revenue gusher, but it's not the same thing as drinking directly from the new fountain of high-priced cost-per-click advertising.
If your site has a true niche audience, you're probably better off selling your own ads (as Perkins recommends) than sharing revenue with Google or any other contextual ad agency.
Grab an oar and start paddling if you want to ride the raging rapids of contextual ad revenue.