While Vibrant helped provide content, it really excelled at leveraging the Del Monte content using Vibrant's contextual ad
network, which served the branded content up as ads on other sites, Wyman says.
Turner Broadcasting, after investing heavily in the database and infrastructure needed for contextual ad
sales, is pitching such hybrid spots under the marketing moniker Brands in Context.
Eniro will deploy Amdocs products for search and contextual ad
serving using multi-dimensional targeting, and will use Amdocs products for ad campaign and budget management, distribution partner management and analytics.
The application is aimed at: web publishers who wish to improve their quality score for landing pages; SEO professionals who want to validate and review content prior to publishing; blog sites that wish to improve the quality of their ads from contextual ad
networks; and PR practitioners who want to optimise their press release before publishing.
* adWisdom, a contextual ad
serving platform that reaches and activates the right users in the right context to produce optimal customer engagement.
How contextual ad
models align with decontextualized distribution mechanisms is a question too few people are asking right now.
Surely, content providers share in the largess of dollars and eyeballs that flow into the search engine economy--both in increased traffic and revenue splits on contextual ad
placements at destination sites.
To be sure, contextual ad
partnerships with the major engines offer content providers a sip from this revenue gusher, but it's not the same thing as drinking directly from the new fountain of high-priced cost-per-click advertising.
To date, these are the exceptions, since most bloggers are lucky to pull in $50 a month off of Google contextual ad
If your site has a true niche audience, you're probably better off selling your own ads (as Perkins recommends) than sharing revenue with Google or any other contextual ad
Grab an oar and start paddling if you want to ride the raging rapids of contextual ad