contextual marketing


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contextual marketing

Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically.

Contextual marketing is widely implemented by search engines. They display ads on the results pages based on the key words users enter for a search. In addition, contextual marketing is available for websites in general. The service offers to place ads on pages that are geared to the audience likely to visit the site. See adware.
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Therefore, personalization and contextual marketing are linked.
Alongside this, there will be an increased use of contextual marketing, digital advertising, couponing and social media.
This decade will be the most dynamic and important in the history of payments, with the convergence of electronic payments, digital commerce, credit slip analytics and mobility along with contextual marketing, digital advertising, couponing, and social media," he avers."Many of the benefits of shopping online will become a reality in brick and mortar retail environments, where 92% of transactions occur today."
Beacons and shopping apps could offer marketers the opportunity "to get the right thing to the right person at the right time," according to Peggy Anne Salz, an analyst focused on mobile search, contextual marketing, and business transformation at MobileGroove.
The collaborative work of data analysis experts Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, and Dan Wolfson, "Beyond Big Data: Using Social MDM to Drive Deep Customer Insight" is a 272 page compendium devoted to Master Data Management (MDM) concepts, techniques, components, functions, interactions, value relationships, technologies, targeted contextual marketing, employee productivity, and more.
Also, this operator will use Allot's solutions to extract and apply contextual marketing promotions across its network to ensure a high quality of experience (QoE) for subscribers using video and other applications.
We find that this combination of onsite managed marketing services together with our contextual marketing and big data analytics platform generate demonstrable incremental revenues for our clients of between three and five per cent each year.
VoltDB's High Velocity Operational Database Further Enhances Flytxt's Real-time Analytics and Contextual Marketing Capabilities to Monetize Data Faster and More Efficiently
Not only is it generating a wealth of actionable data for contextual marketing, but it is turning into the main marketing and communication channel given its immediate nature, share of mind and reach," said Zink.
Part A reviews theories and perspectives, touching on areas such as contextual marketing, entrepreneurial marketing orientation in SMEs, and entrepreneurial capital and networks.
Lisa Cecchini, Situation's director of media and insights, wonders if the current atmosphere will lead to a resurgence of contextual marketing, e.g., placing Broadway ads on websites for legit avids.
Contextual marketing will be the big phrase of the next decade, Keller believes.