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Attendees will gain an abundance of actionable "takeaways" that will broaden their horizons while maximizing their coupon
programs' effectiveness and efficiency.
modification: Adjusting coupon
terms of expiration, value and even the barcode.
The next Coupon
Rate will be adjusted every 3 months.
In addition, 82% of shoppers surveyed said they redeem a digital coupon
within a week or less of being clipped, and 30% reported they redeem the coupon
in less than 24 hours.
"Part of the issue with digital coupons
is that everyone has a different definition," says Cheryl Black, CEO of You Technology, a Brisbane, Calif.-based digital coupon
network provider that Kroger acquired in 2014.
Specific benefits include; Automatic coupon
expiration date check; automatically ties double-coupon value limits to exact purchase requirements; and reductions in cashier intervention with complex offers placed within the code.
TO THE RETAILER: Kellogg's will redeem this coupon
provided only that is has been taken in payment for a 50g single pot of Kellogg's Special K multi-grain Porridge Red Berries in accordance with the customer terms.
* 40% of those with an annual household income of at least $150,000 use a search engine to find coupons
(versus 28% of those who make less than $40,000).
Also during the first half of the year average daily visits to kroger.com's coupon
distribution page grew by 57% to 94,200.
The second coupon
entitles you to free shipping on your 2nd purchase at Zulily.