Cross promotion | Article about cross promotion by The Free Dictionary
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cross promotionAlso called "cross media," cross promotion is advertising one kind of media from another. When a website is promoted using traditional media such as radio, TV and magazines, it also called "offline advertising." See branding.
References in periodicals archive
The cross promotion
arrangement also calls for Harrah's Louisiana Downs to use track signage, race-day program advertising and other track sponsored marketing programs to enhance Youbet's visibility.
Fanscape CEO Larry Weintraub stresses the importance of online cross promotions
, "Our concept was to create a mammoth amount of impressions by combining online advertising and online marketing.
We are excited to give dealerships the opportunity to join with other promotional partners in such a high-profile Disney-Pixar cross promotion
This is the perfect cross promotion
for us to embrace," said Kevin Aoki, Benihana Marketing Vice President.