cross promotion


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cross promotion

Also called "cross media," cross promotion is advertising one kind of media from another. When a website is promoted using traditional media such as radio, TV and magazines, it also called "offline advertising." See branding.
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The cross promotion arrangement also calls for Harrah's Louisiana Downs to use track signage, race-day program advertising and other track sponsored marketing programs to enhance Youbet's visibility.
Fanscape CEO Larry Weintraub stresses the importance of online cross promotions, "Our concept was to create a mammoth amount of impressions by combining online advertising and online marketing.
We are excited to give dealerships the opportunity to join with other promotional partners in such a high-profile Disney-Pixar cross promotion.
This is the perfect cross promotion for us to embrace," said Kevin Aoki, Benihana Marketing Vice President.