The Internet and
cybermarketing are finally beginning to make their marks on the apartment industry.
Cybermarketing allows you to provide 7-day, 24-hour service response; send phone, fax, or e-mail solutions; carry on online dialogue; and repair problems from a distance through computer diagnostics.
Size is the author of "
Cybermarketing: Your Interactive Marketing Consultant"
Cybermarketing: Your Interactive Marketing Consultant, Lincolnwood, IL: NTC Business Books, 1997.
Recently he has published
Cybermarketing: How to market your products and services on the Internet.
My friend is now sitting at a long table on stage, and the voice is coming from the man next to him, an expert on
cybermarketing who's now asking newspaper publishers in the audience the big question: "Are you selling links?"
But as soon as consumers perceive
cybermarketing to be as secure as telemarketing, expect a hyperkinetic acceleration.
It offers advice on
cybermarketing, international purchasing, quality and logistical aspects of e-commerce for agricultural and manufactured goods as well as services.
In this sense, Internet becomes a powerful tool to develop and implement marketing strategies, as
cybermarketing expert Arnaud Dufour points out (see page 30).