demand-side platform


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demand-side platform

An advertising system that allows buyers to review and purchase online ads from multiple ad exchanges based on various criteria. See pay-per-click, CPL and CPA.
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WiseGuyReports.com adds "Demand-Side Platform Systems Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2023" reports to its database
"We aim at providing precise, real-time, transparent and powerful mobile demand-side platform to mobile traffic buyers.
SPECIALISMS Digital video advertising; video distribution; real-time media buying; brand safety; programmatic software; programmatic branding; online video; programmatic video; video advertising; demand-side platform; advertising DSP; video DSP; video demand-side platform.
OOB Sichuan is one of the leading multimedia and advertising companies in Mainland China, providing integrated solutions for product manufacturers and service providers to conduct their online marketing campaigns via a patent-pending Demand-Side Platform system.
The campaign will use demand-side platform (DSP) The Trade Desk .
SpecialiSmS Media planning; ad serving; personalised targeting; real-time bidding; retargeting; tracking; reporting; dynamic creative optimisation; demand-side platform; attribution modelling; rich media; data management platform; supply-side platform; programmatic; mobile.
Additional technology assets in the advertising space include Brightroll, a programmatic demand-side platform; Flurry, an independent mobile apps analytics service; and Gemini, a native and search advertising solution.
There, he helped establish the company's programmatic TV solutions and was responsible for identifying market opportunities, crafting the business plan, and defining and launching the first version of their demand-side platform.
The platform further operates a demand-side platform which provides programmatic buying capabilities that automate the process of buying digital ads in real time across video, mobile and display for major brands including KraftHeinz, Toyota and L'OrA(c)al USA.
The latest iteration of display advertising buying comes in the form of a DSP, which stands for demand-side platform. DSPs are used by brands and ad agencies to buy ad impressions at an optimal price across exchanges, networks, and more via a single interface.
Jelli has launched a demand-side platform for buying broadcast radio ads.
Several reports have Mayer kicking the tires on large ad tech firms like demand-side platform Turn and supply-side platform PubMatic, which would be attractive for their existing technology platforms and client relationships--but come with hefty prices.

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