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The following article is from The Great Soviet Encyclopedia (1979). It might be outdated or ideologically biased.



(in psychology), an experience characterized by a more or less conscious notion of intention to accomplish some act (action). The realization of this act is experienced as the satisfaction of the desire. The word “desire” is most often used to mean an emotionally colored attraction toward some object. In this sense there is the connection of desire with feelings, emotions, and affects. Ethics and social psychology regard desire primarily from the viewpoint of its conditioning by social norms and values—in this sense desire is understood as an intention, more correctly as an impulse to achieve some goal, ideal, or daydream.

Desire is one of the most important elements of those psychological states of the personality that anticipate its behavior and activity. It characterizes primarily the motivational and volitional aspect of these states. Therefore, desire is described in psychology not only as an attraction (the emotional aspect) or striving (the value aspect) toward the object of activity but also as the will and intention of carrying out the very process of this activity. Will is understood here as the manifestation of the personality—that is, its volition, while intention is understood as the conscious inducement to realizing the action, which includes consciousness of the need for it.

The development of desire is determined both by the object of desire and the means and conditions of its satisfaction and by the persistence, duration, and strength of the desire itself. Depending on these factors desire may be feasible, unreal, contradictory, reckless, or purposeful. Desires, along with interests and convictions, characterize the conscious attitude of man to his activity.


Blonskii, P. P. “Psikhologiia zhelaniia.” Voprosy psikhologii, 1965, no. 5.
Rubinshtein, S. L. Osnovy obshchei psikhologii, 2nd ed. Moscow, 1946.


The Great Soviet Encyclopedia, 3rd Edition (1970-1979). © 2010 The Gale Group, Inc. All rights reserved.
References in periodicals archive ?
By incorporating the additional scenario, in which an answer for the average American is requested, we were able to identify the existence of social desirability bias in the answers provided.
Results of GLM analyses, controlling for gender and social desirability, revealed significant effects (P < 0.05) of the Cuidate intervention on use of condoms at first sex, use of other contraceptives at first sex, and age at first sex.
In the following four sections, this article: (1) gives a review on strategic importance of DCPs, discusses levels of relatedness and desirability, presents rationale for using attitudes instead of behavioral effects, and gives relevant studies on attitude persistence, (2) provides hypotheses, (3) describes methodologies and findings, and (4) concludes with managerial implications, limitations, and directions for future work.
Rather than relying on guesses about what people find attractive, this approach allows us to define desirability in terms of who is receiving the most attention and from whom," said co-author of the study, Mark Newman.
They also tended to send lengthier messages to people deemed higher on the desirability ladder.
A funcao objetivo para o caso 1, utilizando o metodo Desirability Modificada como funcao aglutinadora e definida em (26).
The second variable that could explain the weak relation between mastery- approach goals and academic achievement is social desirability. Darnon, Dompnier, Delmas, and colleagues (2009) and Dompnier and colleagues (2009) conceptualize social desirability as a student's ability to meet teachers' motivation and aims and thus to be appreciated by their teachers for their efforts and improvement.
The best score Dubai got was in 'Desirability by Visitors', one of the urban factors measured in the ranking.