digital footprint


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digital footprint

The history of a person's usage of digital devices, which includes, among others, TV movies and programs watched, Web pages downloaded, websites logged into, text, chat and social media messages sent, links clicked and Facebook pages liked. This information is widely used to target ads to consumers. In addition, credit card transactions and cellphone calls also create a digital footprint that can be used to track a person's whereabouts. See also footprint and memory footprint.
References in periodicals archive ?
The world of advertising is certainly murky in modern times; even a casual knowledge of the online universe dictates the awareness that our digital footprints are being tracked and noted.
Your Digital Footprint: All you need to know about safety ad security online and managing your digital footprint.
"We need to teach them about being better global citizens, being responsible and talk to them about their digital footprint. What you do now at this stage will follow you for the rest of your life.
The free-to-air satellite network MBC aims to strengthen its digital footprint across the Middle East.
They're linked through ownership and usage and can be used to understand the full context of a person's digital footprint.
I look forward to Lori expanding our digital footprint with unique and exciting content opportunities that complement Beasley Media Group's core business."
Currently, employers are increasingly using social media in human resource management (HRM) such as the recruitment process (Jacobs, 2009; Jobvite, 2012; McDonnell, 2012; Gibbs et al., 2015; TopolovecVranic and Natarajan, 2016; Rutter et al., 2016), not just for announcing the vacancies, but to access information about candidates, that is called digital footprint (Wang et al., 2016; Azucar et al., 2018).
Planck Resolution offers an artificial intelligence driven data platform to streamline the commercial underwriting process by "aggregating small and medium businesses' digital footprint to help insurers acquire a comprehensive understanding of customer risk."
There's no getting away from the fact that our little ones' lives are entirely dominated by technology -- yesterday's news of Au1,500 (Dh7,170) cots fitted with iPads seemed to confirm that these days, a digital footprint begins all but immediately after birth.
Grey said it has a strategic plan to increase its digital footprint in the region.
Having a digital footprint, a high quality website and a presence on social media sites like Facebook, Twitter and Instagram are becoming increasingly important to any business wanting to compete with major online brands.
When contacted by The Star, he said the book's publishing company would take legal action against anyone who forwarded the book since the copy has an embedded digital footprint.

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