disintermediation

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disintermediation

The elimination of the distributor and/or retailer (the middleman) when making a purchase. The term is used to refer to purchasing directly from a manufacturer's website, the benefits of which are convenience, fast turnaround time and sometimes lower prices. Obviously, retail stores are very much against disintermediation. See re-intermediation.
References in periodicals archive ?
"If you talk about the bigger alpha houses, their whole play has been to create the capability that on some level disintermediates the carrier themselves," Costonis said.
"The brokers have been building their digital analytics capabilities to try to disintermediate the carriers.