The report also shows recent and significant drops in domain kiting and related pay-per-click fraud, indicating that aggressive legal action on the part of brandholders as well as ICANN scrutiny are proving effective in deterring specific brandjacking techniques.
The report examines how brandjacking tactics--such as cybersquatting, false association, payper-click (PPC) fraud, domain kiting, objectionable content, unauthorized sales channels and phishing--have changed over the past year.
"But brandholders have proven they can fight back--we've witnessed an incredible turn-around in domain kiting and pay-per-click abuse.
Litigation by brandholders and increased ICANN scrutiny have significantly reduced domain kiting and related pay-per-click fraud.
* Instances of domain kiting dropped to a yearly low of 9,426 in Q4.
* The decline in domain kiting is closely linked with multiple aggressive, successful lawsuits filed by large brand holders against enabling registrars.
Also known as domain kiting
, domain tasting is a process by which individuals or businesses register a domain, determine its value based on traffic, and within the ICANN five-day-add grace period, choose to keep the domain or return it for a full refund.