domain parking

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domain parking

(1) Registering an Internet domain name in order to redirect a visitor to another site. For example, the website is a parked domain that directs users to, the company's main site.

(2) Registering an Internet domain name for the sole purpose of deriving revenue from ads placed on the home page. Domain parking is done on a small scale by individuals (handful of names) and on a large scale (thousands of names) by domain parking publishers. See link site.

Domain Parking Ad Servers
There are several companies that specialize in serving ads to owners of parked domains. They serve ads that are relevant to the domain name being used and may also offer templates for parked domain owners to use to create their home pages.

Any unregistered name that sounds plausible can be chosen for a parked domain, because ads are available for almost every product and service on the planet. The parked domain owners (the "domainers") may also do domain name tasting to determine the effectiveness of the name (see domain tasting). See cybersquatting and type-in traffic.
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References in periodicals archive ?
Domain parking refers to the registration of an otherwise unused Internet domain name for the purposes of future development.
"Domain parking not only generates revenue while you look for a buyer, it also gives you insight into the quality of your domain.