domain tasting


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domain tasting

Trying out a new Internet domain name for five days, which is the grace period in which a registrant can choose to cancel the name and get a full refund of the registration fee. Domain tasting involves setting up home pages with ads and registering many domain names that are typically misspellings of a popular site or expired URLs. The home pages are tracked, and the ones that draw sufficient traffic and click-throughs within the first couple of days are kept, while the rest are cancelled. See URL hijacking, domain warehousing and domain kiting.
References in periodicals archive ?
Many domainers use a concept called domain tasting to analyse the income potential of a domain name through advertisements.
"Domain tasting is often frowned upon by industry players.
"There are individuals and companies waiting for those domains to expire, and they know when they're going to expire, and they re-register them," said Ward, referring to domain tasting. Also known as domain kiting, domain tasting is a process by which individuals or businesses register a domain, determine its value based on traffic, and within the ICANN five-day-add grace period, choose to keep the domain or return it for a full refund.
Ward said the frequency of domain tasting has exploded.
The occurrence of domain tasting, or snatching up expired domain names and testing them for profitability, has exploded in the .ORG domain-name marketplace and is causing harm to the nonprofit organizations falling victim to this process.
Nominet, a .uk domain name registry, is placing a limit on the number of registrations that can be deleted by registrars, to prevent 'domain tasting'.
Domain tasting, which involves the registering of domain names followed by assessment of revenue generation potential, has been an increasing concern for more than a year for .com.
The registry will put the limit in place from 8 August 2006, in order to prevent potential abuse of the automated registration service through domain tasting.

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