These latest enhancements ensure our Australian clients can continue to drive sampling
accuracy, proactively mitigate exposure risk, and maintain compliance.
Even though D'Usse' initial product is a VSOP, Woodyer says breaking the brand via bars and cocktails is an important way to drive sampling
and awareness, though retailers will get their chance to stock the stylish bottle.
During June, July and August, Sapporo Beer will host on- and off-premise events to build awareness, to drive sampling
and encourage consumers to enter to win the Custom Sapporo mopeds.
"Brand advertisers can now reach users who have indicated that they like a specific product, brand or category, and drive sampling
in a completely trackable and viral manner."