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Even though D'Usse' initial product is a VSOP, Woodyer says breaking the brand via bars and cocktails is an important way to drive sampling and awareness, though retailers will get their chance to stock the stylish bottle.
During June, July and August, Sapporo Beer will host on- and off-premise events to build awareness, to drive sampling and encourage consumers to enter to win the Custom Sapporo mopeds.
"Brand advertisers can now reach users who have indicated that they like a specific product, brand or category, and drive sampling in a completely trackable and viral manner."