e-detailing


Also found in: Medical.

e-detailing

(Electronic-DETAILING) Providing pharmaceutical sales presentations to physicians online. The doctors may review the presentation multiple times; however, if honorarium points or some other type of reward is awarded, they will typically receive it only one time. See healthcare IT.
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Merqurio Group offers services to life sciences companies in the areas of scientific information, e-detailing, and phone detailing.
268) Another possible reason for the growth of e-detailing, and the corresponding decrease in face-to-face detailing, may be the rapid increase in direct-to-consumer pharmaceutical marketing.
The Product Center also houses QuantiaMD-developed content along with brand assets such as white papers, clinical reprints, e-detailing videos and patient educational brochures.
Even when the first, somewhat shaky and unconvincing, talking head videos appeared on laptops a couple of years later, with a Key Opinion Leader (KOL) waxing lyrical about the value of a new therapy, pointing the way towards an e-Detailing future, many remained unconvinced.
VPR will provide its proprietary e-detailing solutions as the basis of Ethiderm's marketing programmes and will be an additional sales force for Ethiderm.
TABLE: HOW TRADITIONAL AND DIGITAL METHODS ARE OVERLAPPING Traditional Promotions Digital Promotions Television Commercials Webisodes (commercials exclusively aired on-line) Direct Mail E-mail Press Releases Search engine marketing and/or blogs Sales Calls E-detailing
Tokyo, Japan, Nov 25, 2005 - (JCNN) - Japanese healthcare solution provider CareNet announced on November 24 that it has added two new items to e-Detailing, its drug information service targeted at medical professionals.
Although not poised to replace in-person sales calls, e-detailing is receiving favorable ratings by the industry.
The Swedish market communications group A-Com AB said on Monday (4 April) that it had completed the previously announced winding up of its e-detailing business Zestica.
In select situations doctors will embrace E-detailing as a complement to activities previously the sole domain of the sales rep, she says.
Haymarket said that the website will continue to run as an independent platform that also supports e-detailing programmes.
The survey results show that direct mail and office visits by sales reps are the most popular methods of marketing communication when compared with E-mail, telephone, and E-detailing.