e-detailing


Also found in: Medical.

e-detailing

(Electronic-DETAILING) Providing pharmaceutical sales presentations to physicians online. The doctors may review the presentation multiple times; however, if honorarium points or some other type of reward is awarded, they will typically receive it only one time. See healthcare IT.
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[USPRwire, Wed Nov 14 2018] Web based E-detailing is an interacting media platform wherein the pharmaceutical companies display their products sales presentation and brochures.
Developing business with e-detailing and Virtual Reality
Most of the physicians believed that e-detailing (72%, n=234) and DTCA (68%, n=221) of nutraceuticals helps practitioners in shaping a more effective treatment plan.
Merqurio Group offers services to life sciences companies in the areas of scientific information, e-detailing, and phone detailing.
(266) According to one study, this was not due to a lack of drug reps employed by pharmaceutical companies, but rather a growing trend of physicians participating in electronic detailing ("e-detailing'), the promotion of pharmaceutical products using an online channel and information technology as opposed to traditional, face-to-face detailing.
Even when the first, somewhat shaky and unconvincing, talking head videos appeared on laptops a couple of years later, with a Key Opinion Leader (KOL) waxing lyrical about the value of a new therapy, pointing the way towards an e-Detailing future, many remained unconvinced.
VPR will provide its proprietary e-detailing solutions as the basis of Ethiderm's marketing programmes and will be an additional sales force for Ethiderm.
URL: www.about.gdetail.com TABLE: HOW TRADITIONAL AND DIGITAL METHODS ARE OVERLAPPING Traditional Promotions Digital Promotions Television Commercials Webisodes (commercials exclusively aired on-line) Direct Mail E-mail Press Releases Search engine marketing and/or blogs Sales Calls E-detailing
Tokyo, Japan, Nov 25, 2005 - (JCNN) - Japanese healthcare solution provider CareNet announced on November 24 that it has added two new items to e-Detailing, its drug information service targeted at medical professionals.
Known as "e-detailing", this form of marketing already has an assured place in the pharmaceutical industry.
The Swedish market communications group A-Com AB said on Monday (4 April) that it had completed the previously announced winding up of its e-detailing business Zestica.
The spokeswoman notes that "E-detailing" programs may offer the opportunity to engage a segment of highly targeted and busy physicians, in many cases without compensation.