eCRM


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eCRM

(Electronic CRM) CRM over the Internet. Most CRM systems have one or more Web-based applications for selling to or supporting the customer, so the terms eCRM and CRM are used interchangeably. See CRM.
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Another tool is the ability to download attendee contact information to a personal device and to communicate with ECRM staff members at the event without leaving the application.
ECRM Connect does not just facilitate the business process during ECRM events; rather, the application provides access to pertinent industry information all year long.
As with previous ECRM Planning Sessions, HBSL senior sales representatives will make one-on-one presentations to more than 50 confectionary category buyers and industry senior executives.