Industry Standard Research (ISR) today launched a new market research report titled "Adoption and Use of eDetailing
The Group DCA eDetailing
solution currently includes almost 200,000 physicians who have 'opted in' to receive relevant eDetails.
As the vast majority of eDetailing
pilots have taken place in the US, the report looks at the likelihood of European pharmaceutical companies following suit.
Case studies in measurement of sales force return, eDetailing
return, compliance/adherence programs?
In this role, Shawah will lead the company's efforts in closed loop marketing (CLM), eDetailing
, alternative sampling, customer portals, and call centers.
One Eleven Software, a leader in the development of software solutions for healthcare providers (HCPs), and LATHIAN, a leader in delivering integrated non-personal promotions to HCPs via eDetailing
and multi-channel marketing, today announced a strategic alliance to combine the industry's leading eSampling solutions with best-of-breed eDetailing
The emerging model of key account management is explored through a case study, and the report includes an in-depth examination of eDetailing
and Closed Loop Marketing - Examines some of the newest ways sales forces are reaching physicians and meeting targets' specific needs.
Using online technology such as eDetailing
is the most effective online marketing tool for physicians, and can be used to create an effective closed-loop marketing strategy as part of a viable and sensible approach to successful physician marketing.
Through a proprietary platform that provides services including eDetailing
, eSampling, clinical updates and online communities, PI complements life science companies' offline strategies while providing digital tools that help health care professionals meet the needs of their patients.
However, improving effectiveness and utilizing channels such as eDetailing
will continue to offer incremental returns.
is becoming an increasingly attractive marketing tool for Pharma.