However, once the semiotician, medievalist and mass media expert appeared on the cover of the weekly l'Espresso as "L'Ecofenomeno", several writers began to speak of the "Eco effect" and "Ecomania." (2) Eco was in fact rapidly becoming Italy's most sought after intellectual and opinion maker while his international bestsellers were influencing writers around the world.
The magazine L'Europeo reported on Ecomania (October 21, 1988:141-5), and with the catchy title "Stupendolo" featured Templars and esoteric texts in Pendulum on January 20, 1989: 92-7.
Indeed, it is perfectly possible to imagine a future ecomania
in which men and women pledge themselves not to pollute the planet with any more human beings, with the ultimate purpose of returning the Earth to its pristine, pre-Adamite stage; and it is also perfectly possible to imagine the same ecomania
continuing for centuries without ever running out of new converts.