For advertisers, this data from 4C provides a better way to measure the impact endorsers
can have on social media and how fans interact with brands via social channels.
Historically, the process of selecting athlete endorsers
has been costly and labor intensive and typically leads to subjective evaluations.
I am very excited to be part of this game changing product and technology solution for athletes and other celebrities who want to more effectively connect with their fans and at the same time enhance their long and short-term market value as endorsers
The way female athletes are being used as endorsers
negatively impacts their effectiveness and reduces wider opportunities for other female athletes," Antil said.
Political endorsements say as much about the endorser
as they do about the endorsee.
Most celebrity endorsers
come from the entertainment world and sports world (Freiden, 1984; Tellis, 1998, 2004).
KAREENA Kapoor has beaten Katrina Kaif to emerge as the top woman brand endorser
on TV during 2009, according to the latest TAM Adex data.
Probably some endorsers
will succeed whatever their background beliefs; what matters is that the frequency of success exceed what would be probable were background beliefs unreliable.
While these three areas can be linked, the main way in which destinations can specifically exploit the public's perceived connection with celebrities is by using them as endorsers
and spokespersons for products, brands and destinations.
Companies have used endorsers
for decades, of course.
hail from relatively liberal mainline Protestant denominations.
- individuals and groups - sell (or at least rent) their name.