The effectiveness of advertisements utilizing four types of endorsers
KAREENA Kapoor has beaten Katrina Kaif to emerge as the top woman brand endorser
on TV during 2009, according to the latest TAM Adex data.
Probably some endorsers
will succeed whatever their background beliefs; what matters is that the frequency of success exceed what would be probable were background beliefs unreliable.
In addition, celebrities and experts, as well as endorsers
, will likely need to disclose material connections to an advertiser where they appear in a non-traditional context that may imply to consumers that they are acting independently.
While these three areas can be linked, the main way in which destinations can specifically exploit the public's perceived connection with celebrities is by using them as endorsers
and spokespersons for products, brands and destinations.
Other ways of presenting likeable endorsers
is to find individuals to whom customers feel they can relate--either actual customers in testimonials or a Leslie Basham type with a general, everyday appeal.
Considered in context of practical brand equity considerations, researchers might contemplate the potential effects on endorsed products resulting from the moral, ethical, and legal problems in which celebrity endorsers
sometimes find themselves.
While this statement fits most cases, it excludes some fictional and contrived endorsers
Twenty-seven of the endorsers
are identified by their institutional connections or the books they've published.
However, O'Neal's "tattoos" (actually digitized images expertly placed by our Art Director Terence Saulsby) are meant to symbolize nothing more than the close association between celebrity endorsers
and the brands they promote.
The company claims an impressive roster of celebrity endorsers
, including Mick Fleetwood, Def Lepperd's Rick Allen, and Randy Guss of Toad the Wet Sprocket.
include many other AIDS, international, and social-justice organizations.