first-party cookie


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Related to first-party cookie: Tracking cookies

first-party cookie

A small amount of text stored in the user's computer that is created by the website the user is visiting. By default, first-party cookies are allowed in every Web browser, although they may also allow third-party cookies. If first-party cookies were disabled, a merchant would not be able to identify a customer upon returning. A website could not track users' activities as they move from page to page. It would inhibit purchasing multiple products in the same session, because each time another item was added, the cart would treat it as a new order. See cookie, third-party cookie and stateless.
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References in periodicals archive ?
WebTrends said that initial migrations to its first-party cookie solution have resulted in a 300% increase in accuracy in comparison to third-party cookie data.
However, those are first-party cookies provided by the site itself.
Considering this overall number--16,555, the following findings have been considered in our research: 3 times more third-party cookies as opposed to first-party cookies; 2302 session cookies and 14,253 persistent cookies; 22 sites used more than 100 cookies (in media and e-commerce sectors); 3 first party cookies with 7,985 years duration (expiry date in 9999); 415 sites set 8,472 third-party cookies; only 7 web sites were with no cookies (public sector); 59% used the banner to notify the users, while 39% used the link method, and 29% (116 websites) used no notification means; 57% of the websites provided sufficient level of information to the data subjects/users.

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