flash memory player

flash memory player

A digital music player that uses flash memory for storage rather than a hard disk. See digital music player.
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By the summer of 2005 the company's hard disc drive players were starting to take back market share, and its flash memory players had become top sellers in Japan.
Of those, Sony's gains in the Japanese market have come primarily from one line of flash memory players that have won over consumers with a long-lasting battery - it can play up to 50 hours on one charge - and a stylish design.
Sony's range of flash memory players is said to have taken 27% of the Japanese portable audio market, leaving Apple's share at less than 20% with its iPod shuffle device.