focus group


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focus group

(product)
An event where market researchers meet (potential) users of a product to try to plan how to improve it.

focus group

a research method in which selected groups of people participate in focused discussion on a research issue. Groups may meet on more than one occasion. The method is seen as having some advantages over single-person interviews in allowing a more extended working out of individual and collective viewpoints. As well as a method used in sociology, it is also widely used by political parties and in MARKET RESEARCH.
References in periodicals archive ?
Also, given that a focus group likely will be composed of a dozen or fewer attendees, the results can't be said to be representative of a population.
The goal of the focus group was to discover what challenges healthcare IT experts are currently facing relevant to blockchain development and implementation, and to determine possible solutions for getting pilot programs from concept to reality.
The focus group yielded surprising results, including the groundbreaking realization that young consumers can make more money with coins than cash.
This paper's approach to focus group data analysis derives from and builds upon the work of others who emphasise the importance of rigour and trustworthiness.
The focus groups include an equal number of stakeholders from the disability and airline communities.
Activity and participation of children and adolescents with unilateral congenital below elbow deficiency: An online focus group study.
The process of planning, organizing and conducting focus group discussions.
One of the key factors in focus group interviews is that participants can converse with other people in a comfortable way.
"One of the key findings was credit unions were not stepping up in both letting business owners know what they were capable of offering and not educating them on how they can compete with big banks," said James Weaver, chief operating officer of Consumer Opinion Services, a Seattle-based research group, who served as moderator of the focus group.