freemium

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freemium

(FREE preMIUM) A very popular marketing approach for software and services that provides a limited free version and a more expansive paid version. For example, an online storage provider may offer five gigabytes of disk space at no cost but then charge for greater capacities.

The free software version may include basic functions, while the paid version provides enhanced capabilities. A game might be free, but special avatars, scenery, speed boosters and the like are extra-cost items. Quite often, the free version contains ads, or in the case of music streaming, audio-based commercials as in AM and FM radio. See ad-supported software, shareware and lite version.
References in periodicals archive ?
Diamond members will enjoy free premium speed Wi-Fi, space-available upgrades, complimentary breakfast and 1,000 Bonus Points per stay.
Lahore -- Punjab Oil Mills (POM) has introduced Naturelle oil, which is Pakistan's first chemical free premium cooking oil.
It's also introduced digital signage, free premium Wi-Fi, self-service bag drop and a brand new World Duty Free Express store.
After measuring the BitTorrent activity-a process of downloading files from peers who host them across decentralized computers-the researchers compared how often the users who had free premium content turned to piracy compared to those without the package.
The service also provides owners with the best manufacturer warranty in the industry for five years unlimited mileage, in addition to the sensational lifetime warranty that is offered on the entire range of passenger vehicles by First Motors, free premium roadside assistance for five years and map care free, state-of-the-art navigation maps with frequent, periodic software updates.
All customers who will purchase Xafari Framework licenses for discounted price will get 12 months of free premium support and all minor and major updates of the framework throughout the year.
At Gusto, half of one floor is dedicated to a lunch area with free premium drinks like aloe, coconut water, and local coffee on tap.
Other free premium services available from the Links will include UK landline and mobile phone calls, mobile device charging and access to maps, directions and local services.
Gold and Diamond members will also enjoy free premium Wi-Fi and space-available upgrades and access to the hotel's exclusive Hilton HHonors floor.
We created a customer appreciation card offering services that customers valued, such as one or two month's access to free premium channels, HD content or higher-speed Internet access.
Individual journalists, press associations and NGO's reporting from Rio de Janeiro can access the program and receive free premium protection.
The eightday Sensations of Southern France will cost from PS1,295pp (including PS1,000 off) for April 1 and 8 departures plus a free premium drinks package.