freemium


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freemium

(FREE preMIUM) A very popular marketing approach for software and services that provides a limited free version and a more expansive paid version. For example, an online storage provider may offer five gigabytes of disk space at no cost but then charge for greater capacities.

The free software version may include basic functions, while the paid version provides enhanced capabilities. A game might be free, but special avatars, scenery, speed boosters and the like are extra-cost items. Quite often, the free version contains ads, or in the case of music streaming, audio-based commercials as in AM and FM radio. See ad-supported software, shareware and lite version.
References in periodicals archive ?
This new freemium software dramatically increases developer productivity by streamlining the process of managing, scheduling, sharing, integrating, and securely delivering BIRT reports and visualizations for end-user interaction.
The iPhone/iPod touch version of Moxier Wallet is currently available as a freemium download on the iTunes' App Store.
The company's widening portfolio of premium and freemium dating apps include Zoosk, EliteSingles, Jdate, Christian Mingle, eDarling, JSwipe and SilverSingles, among others.
As part of the HOOQ FREE launch, HOOQ has also introduced the HOOQ FREEPLAY Festival, an innovative streaming festival that will bring a variety of local content from HOOQ's vast library onto the freemium layer every quarter.
Offering a product with limited functionality for free and upselling features is known as a "freemium" business model and is used by a growing number of tech companies.
ZEE5 will use different strategies for different markets, such as for the US and UK markets, the services will be offered as a subscription video-on-demand (SVOD), compared to the Middle East and North African markets where there will be a freemium model.
With ONMO Games users will have access to one of the largest collections of premium and freemium games in one service, at a low monthly subscription fee.
As it advances, AI could allow us to consume ever more products and services from an expanding "freemium" economy based on network effects and "collective intelligence," not unlike an open-source community.
George Fan tweeted that he was indeed against making PvZ2 a 'freemium' game, but he did not provide further information about whether his being laid off in 2012 was connected with his opinion.
Sadly, all of this does come with the knowledge that it's a freemium game.
Now, I know the word freemium sends a shiver down most spines - conjures up visions of ads rolling after every level, constant money grabs with 'special offers' for in-game currency popping up every five minutes, and lives running out just as you're getting into your stride.
Now, I know the word freemium sends a shiver down most spines - it conjures up visions of ads rolling after every level, constant money grabs with "special offers" for in-game currency popping up every five minutes, and lives running out just as you're getting into your stride.