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large-scale soliciting of voluntary contributions, especially in the United States. Fund-raising is widely undertaken by charitable organizations, educational institutions, and political groups to acquire sufficient funds to support their activities. Among the methods used are door-to-door appeals, direct-mail campaigns, charity dinners and testimonials, charity balls, benefit entertainments, and, more recently, televised appeals and telephone solicitation. These techniques are generally accompanied by advertising and public relations campaigns. Before World War I private social agencies conducted individual fund-raising drives in their own communities, but with the war came the start of federated drives conducted by several agencies for purposes related to the war effort. The community chest movement had its origin in these federated efforts. These joint efforts were highly successful in that they raised more money at a considerably lower cost. The United Way of America is now the national association of all community chests and community welfare councils. In addition to federated drives, the period following World War I also saw the development of professional organizations that raise funds for a percentage of the total. Although the united fund movement spread rapidly, many agencies still chose to conduct independent campaigns, notably the health-promoting organizations. After the American Red Cross reversed its position in the 1950s and allowed local chapters to join United Way drives, most health groups did likewise. Fund-raising for political purposes has led to demands for national and state regulation of such activities.


See G. A. Brakeley, Jr., Tested Ways to Successful Fund Raising (1980).

References in periodicals archive ?
Trustees have always had ultimate legal responsibility for their charity fundraising, but perhaps have not fully appreciated what this means.
The board of trustees is responsible for allocating the funds and resources that fundraising requires.
Consumer reporters frequently compare the organization's cost of telefundraising (according to the attorneys general reports) to the overall cost of fundraising on the charity's federal Form 990.
htm) worked to court the Wall Street donors who were among his top backers in 2008, inviting high profile financial executives to the White House and attending fundraising events.
In most cases you will learn on the job and attend short courses run by organisations such as the Institute of Fundraising and the Directory of Social Change.
But your own district Web site is the most valuable online fundraising tool, and few schools take advantage of this powerful resource.
Despite the importance of fundraising to the nonprofit sector there has been surprisingly little research on fundraising as a revenue source in Australia.
The audit recommended the creation of a centralized development office, including the appointment of an executive director of development with "exceptional fundraising and management skills.
The Foundation has been able to surpass a significant milestone in our fundraising challenge thanks to the great generosity of many individuals, foundations and corporations," said World Trade Center Memorial Foundation chairman John C.
Turning an individual donation to an historically important organization into a collectible investment as well--creating digital collectibles, which could add an entirely new incentive to conventional fundraising appeals.
On the other hand, he also fostered intense opposition, and candidates harnessed much of that passion through their fundraising efforts.