gamification


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gamification

Applying gaming principles to non-gaming websites in order to engage more with the public and increase traffic. Gamification is reward based either with points, titles or freebies. For example, if people recommend an offer on a website to enough takers, they get a free item.

Gamification is expected to be a major trend with social networking sites, as well as ordinary websites and applications. By adding game-like experiences, users are encouraged to return more frequently to try their luck, hone their skills and reap more rewards, which may be nothing more than the satisfaction of accomplishment.
References in periodicals archive ?
The Gamifiers is specialised in designing and implementing gamification programmes and technology -- both customer- and employee-facing -- to boost engagement, motivation and retention on web/mobile and apps.
is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management and gamification platform.
The gamification elements work to excite the modern worker and increase employee engagement in global organizations of all sizes.
Scenario development required creativity, knowledge of gamification principles, and appreciation of science fiction.
Through its DriveWell program, CMT's mission is to make drivers safer by providing valuable feedback about each trip, driving tips, mapped events, and gamification.
The increasing popularity of education gamification has led to the entry of several non-gaming platform based companies in this market.
An Extensible Online Environment for Teaching Data Science Concepts through Gamification.
However, due to the dearth of empirical research in this area, little is known about how gamification impacts on students' motivation to engage and learn.
Oakam has enhanced its mobile app with the launch of Oakam Grow, a new feature that uses gamification to make consumer finance more engaging, rewarding and inclusive, the company said.
M2 EQUITYBITES-April 6, 2017-Oakam brings gamification to consumer finance with new mobile app feature
Although fresh, the gamification movement within the insurance industry is already proving to be a powerful tool for insurers to adopt customer-centric business models.
The presentation will also discuss the evolution from traditional marketing to digital marketing and ultimately the gamification of marketing.