gamification

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gamification

Applying gaming principles to non-gaming websites in order to engage more with the public and increase traffic. Gamification is reward based either with points, titles or freebies. For example, if people recommend an offer on a website to enough takers, they get a free item.

Gamification is expected to be a major trend with social networking sites, as well as ordinary websites and applications. By adding game-like experiences, users are encouraged to return more frequently to try their luck, hone their skills and reap more rewards, which may be nothing more than the satisfaction of accomplishment.
References in periodicals archive ?
When it rolled out its TrioFit employer healthcare program, UnitedHealthcare sought to gamify an active lifestyle by appealing to this duo of human motivations.
Can you work with what you already have, or do you need some tools to help you gamify your activity?
A company might use its public relations firm, advertising agency, or information technology (IT) department to gamify an application.
To gamify is to use game elements such as points, badges, and leaderboards in a non-game context.
In addition it will gamify the customer experience through rewards based initiatives and we are con-fident that users will embrace this technology, find it engaging, rewarding and ultimately drive footfall back into the city centre.
estimates that by 2015, 50 percent of businesses that manage innovation processes will gamify these processes.
To gamify a business process, organizations must define goals for users, track their behaviors, and reward them when goals are met.
According to Gartner, by 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes.
India, April 14 -- By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc.
Helping the Tribune gamify its news content is a thrill for us," Gibbs says.
He has put together a brilliant primer for learning professionals on how to gamify learning, packed with useful advice and examples.
The Swibo Tilt system uses a lightweight balance board and the user's smartphone to gamify balance training.