gimmick


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gimmick

Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience

gimmick

[′gim·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.
References in periodicals archive ?
12 ( ANI ): Union Minister Prakash Javadekar on Monday took a dig at the Congress president Rahul Gandhi for his relentless 'temple visits' while terming it an 'election gimmick.
The FIRs are just a media gimmick and I intend to ignore them as such.
The classic example of this was Mousetrap, which was almost entirely gimmick and very little game at all.
The LNPs discredited wait time gimmick provided $77 million for television ads and consultants and nothing for surgeries and patients.
Let's not forget that this gimmick is more than a strategy to increase registration numbers.
Strawberries and cream are tasty but still feel like one of the biggest gimmicks around, right up there with 3D, cereal bars and bottled water.
You don't run an economy on gimmicks based on outdated dogma as has happened in France to their cost.
The car, despite fine exterior styling, strays dangerously close to gimmick with its cheesily named moods.
Death in Paradise Tuesday, BBC1, 9pm Every good TV cop needs a gimmick, and DI Richard Poole (Ben Miller) is no exception - he's terminally ungrateful.
I had put the Little Giant into the gimmick category--until I actually tried it.
He added: "What the people of Birmingham want is good governance by their elected councillors/ "They do not need a gimmick which will eliminate still further the role of the elected councillor, as is the case with the London Assembly.
If there's an inference from Asda that it's a gimmick, that's certainly not true," he said.