gimmick


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gimmick

Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience
Collins Discovery Encyclopedia, 1st edition © HarperCollins Publishers 2005

gimmick

[′gim·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.
McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
In his speech during the inauguration of the Candon City Bypass Road in the province of Ilocos Sur on Thursday, Duterte poked fun at Singson's 'gimmick.'
I could be over-thinking this but I know it's a gimmick too far...
Asserting that despite this Kejriwal will suffer a defeat, Goel said, "Delhi people do not need election gimmicks, they need a solid action." (ANI)
Yet Michael Gove - as a leadership election gimmick - only proposes to abolish it for EU citizens.
One fan said: "Let's face it, it was a gimmick to get more albums sold."
Duterte said Sereno saw her ouster coming because she was full of "gimmicks" and acted as if she owned the Supreme Court.
'The FIRs are just a media gimmick and I intend to ignore them as such.
The classic example of this was Mousetrap, which was almost entirely gimmick and very little game at all.
"When they started to have gimmick bookings like Ed Balls and then we had acts like Honey G, it was kind of tit for tat.
The devices, which work by a button attached to new microphones and will cost PS21,000 a year to run, have been branded a "gimmick".
SNP deputy leader Stewart Hosie said the plan was "a silly gimmick by Danny Alexander and his Tory bosses".