gimmick

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gimmick

Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience

gimmick

[′gim·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.
References in periodicals archive ?
To list just a few prominent examples of gimmickry, ABC used actors to stage public scenes for a hidden-camera examination of how people react to ethical dilemmas; NBC got into bed with Perverted Justice to orchestrate its "To Catch a Predator" stings; and in perhaps the shallowest end of the gene pool, Tribune's Los Angeles station KTLA turned its hunt for a new weathercaster into a "The Apprentice"-like playoff.
8 turbo diesel motor just can't cope with more than two tons of gimmickry and returns under 20mpg.
This kind of media gimmickry is not just patronising but usually makes the facts even more difficult to relate to reality.
Lewis was an old-fashioned travel writer in the sense that there was no gimmickry in his story-telling, no conscious search for the exotic, no histrionics: just fascination with the world and the people around him and a wry appreciation of odd situations and unusual characters.
For the new company of five men and one woman, including two guests from New York City Ballet, he's created half a dozen new dances full of theatrical gimmickry and obsessive movement.
Sadly for you,Mr Owen and Mr Lucas, theWelsh electorate can see through your gimmickry,and are not impressed.
ROYAL Mail chief executive Adam Crozier is several parcels short of a brain if he thinks giving pounds 1million to London's Olympic bid is anything but a crass piece of gimmickry.
Problem number one is that, from the perspective of anything other than gimmickry, Coercing Virtue is a strangely conceived book.
Bush sold it with unsurpassed gimmickry and the smarmy disregard for truth that so characterizes his Administration.
That Godzilla can be so deftly used to lyrical effect-repeatedly--is surprising, but it is not surprising that Snodgrass cannot complete the work without relying on gimmickry.
and Nokia, the recent explosion of often gimmickry new phones from upstart Chinese firms is proving a fresh test to second-tier foreign players.
Regarding Schneer's work, this reader's first reaction was one of trepidation: is this author resorting to gimmickry of sorts by playing to end-of-the-century and millennium hype--the kind to which we are daily exposed in recapitulations of the twentieth century and prospects for the new?