gimmick

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gimmick

Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience
Collins Discovery Encyclopedia, 1st edition © HarperCollins Publishers 2005

gimmick

[′gim·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.
McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
Mr Barton said: "The risk is that it all smacks of gimmickry. No-one will thank him [Michael Gove] for introducing very fast paced reform which might have to be dismantled in the future."
We as a nation have a dysfunctional relationship with food and farming, complaining about the price of the marvels available to nourish us while throwing money happily down the drain of digital gimmickry. The Tories used to be the party of the farmers but now like Labour they are the party of that chimera easy money.
However, I wasn't convinced by some of the gimmickry and cheap laughs, misplaced in such a bloody atmosphere.
Let's hope OY continues to do what it has been doing better and better with each passing season--presenting operas with good singers and musicians in solid productions--while staying away from the gimmickry in this Rigoletto.
WATCHING Channel 4 Racing on Saturday, I found we had to put up with yet more gimmickry.
The success of these poems derives from Beam's consistent focus on developing a thought and allowing us to watch it move, grow, and die without embellishment or gimmickry. Beam is that rare poet who explores depth and complexity while taking evident satisfaction in making himself understood.
They all give the band character, adding a lot of style - perhaps gimmickry - to decent songs that give you a hint of the Baywatch theme here, a touch of Miami Vice there, and echoes of The Police, Level 42 and mid-period Stevie Wonder elsewhere.
EVEL KNIEVEL RECENTLY DIED, BUT the daredevil endured long enough to witness the flamboyant hucksterism he popularized move from exotic to mainstream--a taste-defying leap that includes television news, which has sadly internalized reality TV values in its embrace of gimmickry and stunts.
In reality, this sort of borrowing increases the national debt, but clever accounting gimmickry permits the government to claim money borrowed from trust funds as revenue.
Up until the early 1990s manufacturers also tended not to over stretch a model's ability by jamming in ever more powerful engines that needed to be controlled with a host of electric gimmickry, which has made design complicated, prices higher and made drivers more detached.
Although such revisionism can smack of cheesy gimmickry, his unlikely hybrid is a glorious success.
Not clear either: Both partake of gimmickry and experimentalism.