gimmick

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gimmick

Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience

gimmick

[′gim·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.
References in periodicals archive ?
With all its pieces and parts it looks gimmicky, but it really does an excellent job of removing you from contact with cleaning chemicals.
Alycia Debnam-Carey and William Mosely in a gimmicky horror flick
The word which comes to mind is 'gimmicky' and gimmicky it certainly is.
Diet is a lifestyle matter, and individual choices must be respected, but this campaign has a rather gimmicky air to it," the Daily Express quoted a spokesperson for the NFU as saying.
Surprise us all and think about the requirements of the city; don't fall for gimmicky ideas but do the things which are essential.
There's nothing gimmicky in this all-girl band: Just solid, straight-ahead rock 'n' roll.
We are taking a giant leap away from the tired connotations of Eastern Europe and gimmicky flavours.
He wrote that he was not sure that the gimmicky invitation should have a place on such a race.
Grammy fashion hit every note from high to low to completely cuckoo Sunday night, with some nominees barely recognizable under all their gimmicky garb.
Any--let alone all--of this might be gimmicky in someone else's hands.
There's nothing gimmicky in WTC View, just something very true and very fine about who we all are--gay and straight--and the way we live now.
It's a gimmicky little marketing trick, but is the coffee good?