gimmick

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gimmick

Chiefly US a device or trick of legerdemain that enables a magician to deceive the audience
Collins Discovery Encyclopedia, 1st edition © HarperCollins Publishers 2005

gimmick

[′gim·ik]
(electricity)
Length of twisted two-conductor cable, used as a variable capacitive load, in which the capacitance is varied by untwisting and separating the individual conductors.
McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
"One race is not going to be gimmicky or not gimmicky, but over the season if we finish last every race, absolutely that would be gimmicky," Legge said.
It's not as gimmicky as some would make you believe and serves to explore the already discussed philosophical issues.
With all its pieces and parts it looks gimmicky, but it really does an excellent job of removing you from contact with cleaning chemicals.
| Alycia Debnam-Carey and William Mosely in a gimmicky horror flick
THE AUDIENCE (10pm MORE 4) LAST year's first, short series of The Audience defied its bizarre, gimmicky premise by totally restoring your faith in human nature.
HTC's design language is becoming less gimmicky, oozing a high-end vibe, from the aluminum case to the beautiful 1080p display that's cut into the sides.
buried in those shifting sand dunes are fascinating, shocking, witty and sometimes gruesome stories." In "Wicked Ottawa County, Michigan," Hammond expands on some of those accounts--one of which describes a deadly disagreement over cows--and explores the gimmicky trends of magnetic mineral springs and patent medicine.
American Idol executive producer Nigel Lythgoe came out fighting against rival TV shows, calling singing contest The Voice a 'gimmicky' show and making clear he was fed up with defending Idol's slipping ratings, writes Jill Serjeant.
She can sing and, leaving the gimmicky songs aside, she's actually showing it this time.
The word which comes to mind is 'gimmicky' and gimmicky it certainly is.
Assistance with accessing finance for investment, incentives to undertake R&D, subsidised training to improve skills of staff and managers - all these would be far more useful than yet another ill thought out gimmicky initiative form the Tories.
"We don't like things popping out into the audience and getting all gimmicky because I find that very distracting."