hallmark

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hallmark,

mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. Similar marks, many of them unofficial, were used on the Continent and in America. Other marks used on plate include one for the place of assay; a date mark, usually a letter; the maker's touch, at first a symbol, later his initials or name; a duty mark, to signify payment of a tax; and the artisan's mark. Marks have also been used on plated ware, baser metals, and pottery. See china markschina marks,
potter's trademark or signature, incised in the plastic clay before firing or printed before glazing on the bottom of the piece to identify it as his product. The practice was adopted by pewterers and silversmiths for establishing the genuineness of their wares.
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hallmark

Brit an official series of marks, instituted by statute in 1300, and subsequently modified, stamped by the Guild of Goldsmiths at one of its assay offices on gold, silver, or platinum (since 1975) articles to guarantee purity, date of manufacture, etc.
References in periodicals archive ?
So far most of the items we have seen have been wedding rings, but there is some men's jewellery around and we expect to see designers experimenting widely with this "new" metal now that consumers have the additional reassurance of a hallmark.
Because Hallmark already has more than 90 percent brand awareness, the overall goal of the program was to maintain awareness of Hallmark Canada as the company that helps people communicate, celebrate and connect on Valentine's Day.
Maintain consumer attitudes toward the Hallmark brand by improving on brand awareness survey scores from the previous year.
The investigation by Birmingham Trading Standards was launched after Argos examined a batch of rings in December 2000 and several were found with hallmarks cast into them, rather than stamped by an official office.
More than one-third of all adults always looked for the hallmark when buying jewellery.
Just in time for the holiday season, Creative Home Software, the number one publisher of greeting card software, today announced the launch of Hallmark Card Studio 2008 and Hallmark Card Studio Deluxe 2008.