high touch


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high touch

Dealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for "the personal touch." Contrast with high tech.
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Naisbitt further elaborated on his ideas in the 1999 High Tech, High Touch - technology and our search for meaning.
In explaining what he meant by high tech/ high touch, he observed that the world was quickly adopting a wide variety of technologies (computers at work and at home, telecommunication systems, high-tech medical procedures, interactive databases, and so forth) to facilitate work, health, and a broad assortment of personal interests.
High touch strategies designed to enhance student-centered learning and facilitate a personalized teaching and learning environment can be successfully employed within large class contexts, thereby effectively challenging the all too easy assumption that class size and the quality of learning are inversely related.
The same high touch service offered in the United States has really taken off in the United Kingdom,'' said Buelter.
It offers complete services for anyone looking for a job or hoping to fill a position, but goes one step further by offering a phone number for anyone who gets stuck or has a question--high tech, high touch.
Technology companies may be especially prone to over-emphasizing high tech at the expense of high touch.
Describing the growth of the insurance industry over the past twenty years, Gibbs noted that the twin aims of being high touch and high tech have often vied for dominance in the claims office.
During the month of June, Sunstone celebrated its customers and the commitment to high touch customer care by giving away three Apple iPad2s - the leader in high touch computer platforms.
Sunstone's "extreme" customer service is their solution to high touch customer care.