has become a focus for ridicule; with its careful and yet rough-around-the-edges, self-knowing design-style appropriated by big business and marketers keeping up with latest voguish fashion trends and an excuse to come up with ways to charge more for stuff.
Brooklyn's Williamsburg neighborhood, near Queens, is considered to be the "unofficial East Coast birthplace of hipsterism
," as a 2012 article in Forbes put it.
What started as a tiny festival called "Interactive" in the late 1990s, South By Southwest (SXSW) has blossomed–or bloated, by some accounts–into a huge parade of culture, innovation, hypsteria (hysteria + hipsterism
), serving as many as 25,000 participants this year.
Worst of all, it just feels tired and recycled--the referencing of Rimbaud and Blake, the flagrant hipsterism
that here falsifies rather than refreshes, the self-conscious plunking down of all manner of foreign actors in unlikely contexts, the above-it-all attitude toward connecting on a human level.
To her great credit, she avoided most of the obvious song choices--there are no new versions of hits like "Downtown Train" or "Jersey Girl," and no attempt to mimic the faux-beatnik hipsterism
of such early classics as "The Piano Has Been Drinking (Not Me)" or "Heartattack and Vine." She took chances on the arrangements as well, bringing in producer Dave Sitek (of the band TV on the Radio) to shape the sound and Ivo Russell to sequence the tracks.
For their deliverance "from hipsterism
," McKinney shows, lies in a variety of factors, often completely ignored by their harshest critics: "a sense of irony that is not merely ironic, a consistent faith in the power of controlled craft to open up holes of chaos in content," a "study of the quirk so monastic and intent it yields ambiguities not retrievable by looser methods," and "an artistic personality which, in opposition to many of their vaunted peers in the film school generation, is less a commercial trademark, a promise of the familiar, than an organizing impulse in the movies themselves" (31).
To spend a few hours with Clooney's gang is to be in the company of the cool cats and lose yourself to the hedonistic pursuit of hipsterism
above all else.