horizontal search engine

horizontal search engine

A general-purpose search engine such as Google and Yahoo!. Contrast with vertical search engine.
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As the Web grows larger, it is likely it will grow beyond the capability of any single horizontal search engine to keep up.
Unlike horizontal search engines that respond to user queries in the form of links to pages with information, iXiGO Trip Planner attempts to understand user inputs and presents curated travel content summarized in a visual representation of options for modes of transportation, directions and rich information about destinations.
com has delivered superior return on investment (RoI) to premium advertisers in comparison to horizontal portals and horizontal search engines.
Web search engines from Alta Vista to Google, sometimes referred to as horizontal search engines, exemplify these approaches.
Whether you are a student, a scientist, or a silver surfer, horizontal search engines are designed from the ground up to deliver the same results to all searchers based on queries and key words.