hype

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hype

1 Slang
a hypodermic needle or injection

hype

2
1. intensive or exaggerated publicity or sales promotion
2. the person or thing so publicized
References in periodicals archive ?
Probably the most hyped feature on this bow is adjustability, both in terms of draw length and draw weight.
All told, Shaddock said that "IoT was the most hyped tech in 2015 all because of unfulfilled consumer expectation." But underneath the hype is plausibility, and where there's plausibility, there is money ...
Calling attention to how hyped something is thus necessarily triggers the backlash against it: The communication is identified for what it is, just another vain attempt to sell us something unworthy of our belief, attention, or money.
When you see a product or a service that's been hyped to within an inch of its life, you should be wary, because your hard-earned cash is at stake.