Additionally, WorldGate announced this week the opening of the WorldGate National Channel HyperLinking Operation Center.
The Channel HyperLinking study began in the summer of 1999 and will run through the end of the fourth quarter.
RespondTV's creativity and leadership in providing interactive applications that enable enhanced TV will be instrumental in supporting the dozens of programming networks and advertisers who are committed to WorldGate's latest Internet TV and Channel HyperLinking technology.
WorldGate is a pioneer in the development of interactive advertising and programming, having established the first industry-wide data management and distribution system, North American Channel HyperLinking Operations Center (NACHO Center).
To utilize the Channel HyperLinking
features, WorldGate subscribers push a single button on their cable remote or a wireless keyboard to interact with Bluetorch TV programming.
WorldGate, Channel HyperLinking
, Ultra-Thin Client and Internet on EVERY TV are service marks of WorldGate Service, Inc.
WorldGate's Channel HyperLinking with the new ATVEF extensions will be offered on the Motorola's DCT series of digital cable set-top boxes, the Scientific Atlanta's Explorer series of digital cable set-top boxes, Motorola CFT-2200, SURFview, and Scientific Atlanta's 8600x, and 8610 set-top boxes.
By combining the simplicity and power of Channel HyperLinking with support for the ATVEF specification, cable television operators can bring a rich interactive television advertising and programming solution to their customers and content developers targeting ATVEF compliant set-top boxes can now address interactive content to a whole new set of interactive cable TV set-top boxes.
Steve Nussrallah, President and CEO of Concurrent Computer Corporation, said "We are excited to join forces with WorldGate to bring its emerging enhanced TV standard Channel HyperLinking, powered by our MediaHawk video server, to cable subscribers.
In addition, the Company's patented Channel HyperLinking technology allows viewers instant access from the program or advertisement they are watching to a related Website or locally available information sources.
As vice president of advertising, Breheney will work closely with advertisers and their interactive programming for WorldGate's Channel HyperLinking(SM) technology and its North American Channel HyperLinking Operations Center.
Bud's extensive experience in advertising from both the programmer and operator sides brings a wealth of knowledge to help advance our Channel HyperLinking initiatives," said Gerard Kunkel, senior vice president for WorldGate.