hyperlocal


Also found in: Dictionary, Medical.

hyperlocal

(1) Meaning "extremely local," it refers to news and information about events within a community. The term was coined with the advent of user-created journalism after the turn of the century as well as websites that publish only news and information such as real estate, cars and other items for sale, but targeted to a town or even a zip code.

(2) Targeting users in the vicinity, such as a smartphone app using GPS to notify the user that products or services are nearby.
Mentioned in ?
References in periodicals archive ?
This is very much in the testing phase and aimed at hyperlocal stories and events for people to share, and for local media to take advantage of," spokeswoman Maggie Shiels told Slate.
The result is the most granular and accurate hyperlocal geotargeting solution that maintains user anonymity and complies with the highest standards of end-user privacy.
The demand for hyperlocal tourism activities is on the rise.
The research findings come from three community case studies where we also examine opportunities and challenges for hyperlocal journalism in the digital age.
But when Facebook is entering the 'marketplace' in a full-fledged manner, replacing and competing against established hyperlocal marketplaces, it should at least make sure that the content on its platform is regulated.
CapeCodToday, one of the first hyperlocal news websites in the country, will celebrate its 20 year anniversary in February.
HYPERLOCAL grocery delivery app PepperTap has decided to shut down operations to put an end to mounting losses.
One is that the deals here are hyperlocal and real-time (prices can fluctate really quickly).
We've been hearing about hyperlocal news for years, but in spite of many attempts at a platform play, nothing has really stuck.
Proksimi is positioned as a mobile only hyperlocal lifestyle platform for the Bottom of the Urban Pyramid.
It has taken some time to reach this point, but custom- ers expect you to be able to reach them on a hyperlocal level now and this is a strat- egy you should rise to.
The Grocery Server platform uniquely combines hyperlocal targeting with an unparalleled network of CPG brands and grocery retail outlets to target consumers with time-sensitive, highly relevant, product offers at the exact moment they are developing weekly shopping lists and navigating grocery aisles.