hype

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hype

1 Slang
a hypodermic needle or injection

hype

2
1. intensive or exaggerated publicity or sales promotion
2. the person or thing so publicized
Collins Discovery Encyclopedia, 1st edition © HarperCollins Publishers 2005
References in periodicals archive ?
If the declarations from numberless cultural corners are to be believed, Ida was right: Life is just one big hype. We live in a world where cultural critics caution us against believing the hype; where Silicon Valley marketers and Wall Street brokers bemoan the impact it has on their balance sheets; where public anticipation about all kinds of things is labeled hype almost reflexively.
Hype is an adaptable creature, though; technology is not its only habitat.
* Tablet PCs: One of the big hypes this year--they are notebook computers with a screen that can be swiveled around the base so viewers can see the screen from the left, right or the rear.
Try to resist the hype. In all likelihood, your current technology will effectively do the job.
The Misery of Coach * Cell-Phone Dementia * Equal Protection for Republicans Recession Hype * Greenspan's Desertion * Sweet Briar Beats Yale
Hype was one of the five TNCs accredited by the LTFRB earlier this year, along with Hirna, Owto, GoLag and MiCab.
If found to have violated the LTFRB's rules on fare regulation, Hype could face the same fate as Grab which was fined P10 million last week for making a unilateral move to charge the same fee.
All these activities are methodically planned to create a buzz that leads to what we call a hype. A hype is excessive publicity and the ensuing commotion.
Companies take advantage of the effects of hype during the last quarter of each year to capitalize on the peak in consumer demand for products and services.
That was the hype. NASA's clever PR machine leaked just enough information about the announcement for this new study to compete for media attention with celebrity divorces and athlete arrests.