hype

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hype

1 Slang
a hypodermic needle or injection

hype

2
1. intensive or exaggerated publicity or sales promotion
2. the person or thing so publicized
References in periodicals archive ?
That's been the traditional thinking behind hyping something up to generate the excitement platform necessary to launch a product and have it experience an initial spike in sales.
And indeed, the man who figured most prominently in hyping the issue seemed particularly ill at ease discussing it.