hype

(redirected from hyping)
Also found in: Dictionary, Thesaurus, Idioms.

hype

1 Slang
a hypodermic needle or injection

hype

2
1. intensive or exaggerated publicity or sales promotion
2. the person or thing so publicized
Collins Discovery Encyclopedia, 1st edition © HarperCollins Publishers 2005
References in periodicals archive ?
Hyping is at the center of all great advertising campaigns.
Clarke doesn't like to talk about the source of the threat, he'd rather focus on the vulnerability." And indeed, the man who figured most prominently in hyping the issue seemed particularly ill at ease discussing it.
Likewise, Microsoft Corp is already hyping its Xbox console, due to be launched in the United States in November and backed by a pounds 350 million marketing treasure chest to ensure the success of its first venture into the game hardware business.