in-app purchase


Also found in: Dictionary, Thesaurus, Legal.

in-app purchase

Making a purchase from within an application after it is installed and running rather than going directly to the online app store. Typically found in mobile apps, an in-app purchase is made to add enhancements or extend a subscription.

Concerns with Gaming Add-Ons
In the case of game apps, in-app purchases add extras such as more currency, clues or battlefield armaments. Starting in 2013, regulators in the U.S. and European Union (EU) began to crack down on this method, claiming children have spent inordinate sums making in-app purchases without their parents' knowledge. In 2014, EU Consumer Protection Cooperation (CPC) officials declared that if a game is advertised as free, it must be playable in a reasonably normal manner without further requiring in-app transactions. See online app store and gaming.
Mentioned in ?
References in periodicals archive ?
This announcement comes on the heels of an increasing race to in-app purchase data land grab.
Candy Crush Saga generates [pounds sterling]500,000 every day through in-app purchases, Lovell said, and although 70% of players who have completed the game to level 400 haven't paid a penny, it, and similar freemium games, will still attract players willing to spend a fortune on them.
Free-to-play was on the rise with in-app purchase as the leading monetization strategy, yet all developers were building their monetization logic from scratch.
The Secret of Gree & Mobage's Success - How to succeed with in-App Purchase in the Mobile SNS Market was research and written by Enterbrain, the leading information provider for the Japanese game market.
A franchise first, Peggle HD includes Game Center support with 29 achievements and an in-app purchase option for the complete Peggle Nights™ game.
Madhouse upgraded the tracking function of PerforMad from simply tracing the App downloads to further monitoring post-install events like registrations, in-app purchases and other significant custom events to effectively measure the lifetime value (LTV) of the users acquired by different campaigns across various marketing channels and improve the ROI for the advertisers.
com/109944293517975363782/posts) ZonD Eighty has been able to bypass the iOS in-app purchase and checking process, allowing those in the know to buy thousands of pounds worth of in-app content for free.
TomTom Speed Cameras Available as an in-app purchase.
The letter was sent by Apple's senior vice president and general counsel, Bruce Sewell, to Lodsys, a company that holds several patents that it says entitle it to a license fee for the use of an in-app purchase feature that allows users to upgrade their apps.
Apple has introduced an in-app purchase feature for free iPhone apps that will allow users complete transactions within the iPhone applications themselves without the use of the pp Store.
Players also have the option to purchase additional Midway classics through In-App Purchase.
NEW YORK -- In 2012, mobile application revenues from in-app purchases will pass pay-per-download revenues, but unless app developers get creative and Google gets in gear, the in-app purchase party could be short-lived.