in-text advertising

in-text advertising

An advertising system that embeds ads within the text of Web pages on sites that agree to host them. It matches ad inventory with the text on the pages and turns words or phrases into hypertext links that are typically double underlined rather than single underlined. If the modified text is moused over, a brief ad appears, and if the user clicks the ad, the site publisher is paid for the click-through. See smart tags.
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The results look healthy, in our view, with no material slowdown in the in-text advertising segment (the core business for Yandex) vs significant growth deterioration in display advertising, manifested in Mail.
When Vibrant Media, a worldwide video advertising network and leading provider of contextual video in-text advertising, needed to relocate in order to support its continuing expansion, the company took 10,000 rsf on the 15th floor of 565 Fifth Avenue, a particularly apt choice.
and Gannett, Vibrant in-text advertising uses sponsored hyperlinks to deliver information, relevance, convenience and user control to audiences across the world.
In 2010 comScore studied the efficacy of Kontera's solutions within an In-Text advertising context.
com), the world leader in contextual technology and in-text advertising.
The research study is the most extensive analysis of In-Text advertising ever performed, examining impact on brand awareness, product perception, purchase intent, and consumer behavior.
SAN FRANCISCO -- Kontera, the leading provider of In-Text Advertising and Related Information solutions, today announced Kontera Synapse, its next-generation In-Text relevance engine.
LONDON -- Kontera, the leading provider of In-Text Advertising and Information Solutions, announced today that in the second quarter of 2010 it concluded a significant workforce expansion at its UK offices.
Winners were selected based on the creativity of the campaign concept and its ability to align with words within web content; how well in-text advertising contributed to the online campaign overall; and whether in-text advertising effectively communicated the brand message.
SAN FRANCISCO -- Telecom carriers and handset makers are stepping up their online competition, according to Kontera, the leading provider of In-Text Advertising and Information Solutions.
NEW YORK -- Kontera, the leading provider of In-Text Advertising and Information Solutions, has tapped Chris Karl to head up all U.
SAN FRANCISCO -- After several months of in-market use with select customers, Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, formally launched its newest ad unit familyO the Freedom Ads.