in-text advertising

in-text advertising

An advertising system that embeds ads within the text of Web pages on sites that agree to host them. It matches ad inventory with the text on the pages and turns words or phrases into hypertext links that are typically double underlined rather than single underlined. If the modified text is moused over, a brief ad appears, and if the user clicks the ad, the site publisher is paid for the click-through. See smart tags.
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The results look healthy, in our view, with no material slowdown in the in-text advertising segment (the core business for Yandex) vs significant growth deterioration in display advertising, manifested in Mail.
When Vibrant Media, a worldwide video advertising network and leading provider of contextual video in-text advertising, needed to relocate in order to support its continuing expansion, the company took 10,000 rsf on the 15th floor of 565 Fifth Avenue, a particularly apt choice.