inbound marketing


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inbound marketing

A Web-based sales technique that offers helpful material on a website in addition to information about the company's products. The approach is designed to keep visitors coming back to the site on a regular basis. Examples include white papers, blogs, videos, e-books, glossaries, podcasts and current news. The Web opened a world of opportunities for inbound marketing. Contrast with outbound marketing.
References in periodicals archive ?
HubSpot awards Platinum Partner status to agencies demonstrating executed inbound marketing services to the highest of standards.
The book covers keyword selection and website design, but Geier writes that content is the heart of inbound marketing, and she devotes about a quarter of the book to the topic.
"As inbound marketing and sales methodology continues to take root around the world, the Asia State of Inbound Report shows that in a region like Asia where a large percentage of the population are mobile-first, inbound tactics that focus on creating quality content that pulls people towards your brand really work," said Ryan Bonicci, Marketing Director APAC, HubSpot.
So the question is HOW can you make traditional outbound marketing work with our inbound marketing efforts?
As noted in Hubspot's 2010 "The State of Inbound Marketing Survey," inbound marketing-dominated organizations average a 60 percent lower cost-per-lead than outbound-dominated organizations, and 46 percent of those using company blogs have acquired customers from a blog-generated lead.
The collaboration supports the trend of inbound marketing to utilize online content and online distribution to generate leads as a means to reach and identify consumers and online influencers.
"With the merging of disciplines and the emergence of new platforms and technology, we have the opportunity to take our customers to the forefront with our inbound marketing approach, not only improving their web presence, but most importantly, transparently improving their bottom line."
Niswey specializes in offering inbound marketing solutions, account based marketing, and content marketing services.
CPV will deepen Hart's offerings in inbound marketing and marketing automation, bringing significant experience with Salesforce Marketing Cloud and certification from Hubspot.
He started researching concepts like search engine optimization (SEO) and discovered the software company Hubspot, a leader in inbound marketing strategy and analytics.
HubSpot is a leading inbound marketing and sales platform.