The "Global Influencer
Marketing Platform Market (2019-2025)" report has been added to ResearchAndMarkets.com's offering.
Cooperating with the platforms is also essential because, ultimately, they know which influencers
have authentic followings.
Predictable headlines questioning if this is "the end of influencer
marketing" have surfaced.
In Gulf Cooperation Council (GCC) countries, social media influencers
have become one of the most important marketing tools for businesses to enhance awareness of their brands.
The Dubai Press Club (DPC) has announced the launch of the Social Media Influencers
Diploma Programme, the region's first accredited diploma programme for social media influencers
Developed in collaboration with the Mohammed bin Rashid School for Communication (MBRSC) of the American University in Dubai (AUD), the programme seeks to train Arab social media influencers
in strategic communications and enable them to produce effective content on social media platforms.
The launch of the first academic programme of its kind in the Middle East and North Africa region for social media influencers
will have a direct positive impact on the media content being produced on social media platforms across the region.
According to an article posted by Associations Now magazine senior editor Tim Ebner, influencers
on social media do not always have millions of followers.
As TBH Marketing points out: "By virtue of not being human, virtual influencers
are easier to work with and creative clashes are at a minimum.
I can say that I, alongside people like Olorisupergal, Demola Expoze and a few other people were the first generation of influencers
in Nigeria so we faced a lot of challenges which some of the new generation influencers
nowadays are not facing because some people have paved the way.
Summary: If one chooses to be an influencer
, he or she has a great responsibility towards their followers (Do influencers
have an obligation to 'infl...