As electronic commerce was emerging, some observers were enthusiastic about frictionless commerce and digital agents such as "infomediaries
." While that literature is insightful and relevant, it largely dealt with a prior generation of digital intermediaries that would provide the information to consumers, rather than the focus of this Article--automated assistants that can take over the entire purchase process.
Then there are online information and financial intermediaries -or infomediaries
, as they are often called -
, both human and nonhuman, negotiate the gap between open data providers and end-users, and can take the form of service providers, portals, and platforms.
The ability to offer more diverse services often necessitates a human intermediary of a certain educational attainment who acts as the interface between the technology and the end user, in ICT4D parlance, the infomediaries
. By offering a variety of ICT-based and other services at the doorstep of rural communities (notably to women), info ladies are opening the doors to those who may otherwise be excluded from access.
These would be injected into markets as "infomediaries
" that would not own or handle physical goods.
Virtual knowledge To use infomediaries
to leverage access to the brokers information available in the global technology market.
However, the many commercial efforts to develop "infomediaries
" (Morris, 2015), and the transgressive start-up histories for such significant archives as Spotify (Palmas, Andersson Schwarz, & Larsson, 2014), reveal that the absolutist claims about copyright infringement by royalties industries' PR campaigns are much more indistinct in practice.
Graftstrom, M., & Windell, K (2011), "The Role of Infomediaries
: CSR in the Business Press during 2000-2009," Journal of Business Ethics 103: 221-237.
By leveraging advanced analytics, knowledge managers and infomediaries
can deploy an example-based auto-categorization process that conceptually understands the desired categories.
For more information and a closer look at the implications of Big Data and the opportunities to energise its potential as the "new oil" of our age, read the Cisco's Internet Business Solutions Group's White Paper, Unlocking Value in the Fragmented World of Big Data Analytics: How Information Infomediaries
Will Create a New Data Ecosystem .