infomediary

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infomediary

(INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience.
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Consumers will share data with Infomediaries who they trust will deliver value, relevance, simplicity, and security.
Orchestrating online transactions between suppliers and customers, infomediaries walk a fine line creating services, controlling costs, and not winding up as order-takers for larger entities.
Another problem is with thirdparty infomediaries, when all involved do not take responsibility for consumer service, Huneke says.
Infomediaries are firms that sit between web sites and users and control the flow of data back and forth.
Most act as infomediaries, using information provided by the user to broker a sale.
While infomediaries will emerge first in networked sectors of the economy, we anticipate that they will eventually expand into physical business transactions too, thereby transforming the competitive landscape for traditional as well as networked players.
Let's look at some of the specific types of roles that infomediaries perform to enable the operation of a digital value network.
These infomediaries would, in fact, play a very traditional role.