instapreneur

instapreneur

(INSTAnt entrePRENEUR) An individual who uses eBay, Amazon and other online retail outlets to promote products that would otherwise be too costly to advertise. For example, Amazon.com lets anyone create an online store, and the products placed in the store are promoted automatically by Amazon whenever someone searches for similar merchandise. See online store.
References in periodicals archive ?
Selling everything from designer abayas to customised phone covers, cupcakes to designer cakes and cookies, a new generation of Instagram entrepreneurs -- or Instapreneurs -- is disrupting traditional marketing with their creative designs, marketing and business strategies.
He follows the lifestyles and probes the souls of extraordinarily successful hedge-fund managers, Internet "instapreneurs" who cashed out before the NASDAQ crash, and at least one ceramic figurine magnate.