intended audience

intended audience

The demographics of the people that a product or service is designed for.
References in periodicals archive ?
Digital ads targeting the 18-49 years old age bracket reached their intended audience 81 percent of the time for mobile, compared to 77 percent and 59 percent for total digital and desktop platforms, respectively.
Accessible to its intended audience, this guide covers myths, prejudice, peer pressure and places the emphasis on respectful relationships.
Released straight to video elsewhere in the world, but it should hold the attention of its intended audience of very young girls.
But Mr Harper is being disingenuous, because there is clearly another intended audience British voters who want a crackdown on immigration.
Summary: Many activists have a strong social media presence, but not all of them know how to properly use the various platforms to reach their intended audience.
She also discusses the intended audience for the prints and the thorny question of the printers making money from the art, a practice disdained by many, including the biographer Vasari.
The intended audience is students and laypeople, making this book an ideal addition to church libraries.
Given the relatively recent and substantial growth of electronically-based health education material, and the lack of expertise that website designers may have (as compared to traditional textbook publishers) in gearing content for individuals with varying levels of literacy, both private and public organizations that provide electronically-delivered health education material should be vigilant in assuring the content meets the requirements of the intended audience.
Utterly fascinating, "The ABCs of Human Behavior" has an intended audience, but there is much to draw in non-specialist general readers as well.
Engineers are the intended audience, along with others who may be responsible for the selection of construction materials.
Each work plan addresses the following points: need/opportunity, intended audience, goals and objectives, solution overview, implementation and challenges, and measurement/evaluation of outcomes.
Digital Services Hub also provides tracking and analysis to ensure content reaches the intended audience with the desired effect, the company adds.