interstitial ad


Also found in: Dictionary, Thesaurus, Medical, Legal, Financial.

interstitial ad

An advertisement on a website that is more like a TV commercial, which takes center stage. Meaning "in between," interstitial ads display in a separate window while you download the next Web page. Contrast with a banner ad, which is a more passive form of advertising.

Introduced in 1997 by San Francisco-based Streamix, HyperStitial was software that resided in your computer and enabled your browser to display interstitial ads. See Superstitial.
References in periodicals archive ?
Until now, the ability to support interstitial ad integration into an HTTP stream as well as the ability to provide detailed analytics on those streams has been unavailable without extensive development effort and countless costly work-arounds.
VideoEgg AdFrame units combined with video interstitials maximize ad recall: Allowing for deeper engagement after a Video interstitial ad increased total unaided and aided recall to 2.
According to an eMarketer research report from September 2004, the interstitial ad format (also referred to as a "transitional page") combines a much higher response rate and a more positive user attitude toward the ads than traditional pop-ups and pop-unders.