interview


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interview

a method of collecting social data at the INDIVIDUAL LEVEL. This face-to-face method ensures a higher RESPONSE RATE than POSTAL QUESTIONNAIRES, but can introduce INTERVIEWER BIAS by the effect different interviewers have on the quality VALIDITY and RELIABILITY of the data so collected.

Interviews may be structured, with the interviewer asking set questions and the respondents’ replies being immediately categorized. This format allows ease of analysis and less possibility of interviewer bias, but the data will not be as ‘rich’ as that elicited by an unstructured design (and may be subject to problems such as MEASUREMENT BY FIAT – see also CICOUREL). Unstructured interviews are desirable when the initial exploration of an area is being made, and hypotheses for further investigation being generated, or when the depth of the data required is more important than ease of analysis. See QUALITATIVE RESEARCH and QUANTITATIVE RESEARCH TECHNIQUES.

References in classic literature ?
The instant Betts Shoreham saw that he was to have an interview with the charming French girl, instead of with Julia Monson, his countenance brightened; and, as if supposing the circumstance proof of his success, he seized the governess' hand, and carried it to his lips in a very carnivorous fashion.
A thousand, thousand thanks, dearest Mademoiselle Hennequin," said Betts, in an incoherent, half-sane manner; "you have read my letter, and I may interpret this interview favorably.
But this interview was still of the utmost gravity for her.
It would have been idle for me to have attempted resuming the interview so peremptorily terminated by Marnoo, who was evidently little disposed to compromise his own safety by any rash endeavour to ensure mine.
He gave an interview to Reuter's, and there was such a howl that he saw it wouldn't do.
I have just read his account of my interview, and he's got it pat, word by word.
As he took up his hat, Magdalen appeared at the door, returning from her interview with Frank.
Jones grew still more and more impatient to see Sophia; and finding, after repeated interviews with Lady Bellaston, no likelihood of obtaining this by her means (for, on the contrary, the lady began to treat even the mention of the name of Sophia with resentment), he resolved to try some other method.
Could her ladyship decently refuse me an interview with my own niece, while two witnesses were looking on?
Sir Percival was in such boisterous high spirits that I hardly recognised him as the same man whose quiet tact, refinement, and good sense had impressed me so strongly at the interview of the morning.
Milady seemed overcome with joy, and made Kitty repeat the smallest details of the pretended interview of the soubrette with De Wardes when he received the letter; how he had responded; what was the expression of his face; if he seemed very amorous.
Before leaving the scaffold Aramis had approached the opening where Athos was concealed to tell him that he was about to make an attempt to gain another interview with the king.