keyword advertising


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keyword advertising

Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words being searched; for example, a publisher of a computer dictionary might use keywords such as "computer terms" and "computer definitions." If the user searches for these words, a text link or banner ad is displayed at the top or side of the search results page. If the user clicks the ad, the search engine charges the advertiser for the click-through.

Keyword advertising is also deployed on regular websites, whereby ads are delivered based on keywords embedded in the Web pages. See affiliate program, Overture, Google AdSense and Google AdWords.
References in periodicals archive ?
Many of the first keyword advertising lawsuits were dismissed on the grounds that a keyword hidden from public view is not a use in commerce.
A trademark issue that has generated a lot of controversy recently is the use of competitors' trademarks in keyword advertising.
Summary: BRUSSELS - FranceAEs antitrust regulator accused Google Inc of a lack of transparency over its keyword advertising service and ordered it to clarify conditions for the product within four months.
SAN FRANCISCO/LONDON: Google Inc could win a widely expected victory next week in Europe s top court and still face many more battles over keyword advertising, the backbone of its Internet business model.
In addition, any business looking to promote its online brand presence through the use of online search marketing campaigns and keyword advertising needs to very carefully consider which names it bids on, particularly if those names correspond to the brand names of
Although it may not seem as obvious as banner advertising, each link on the results page will have paid to either make its way higher up the search results (Search Engine Optimisation) or to be displayed next to, or above, search results - Google's AdWords or keyword advertising.
Swisa3 and design patent infringement; the potential domino effect of new legislation on exceptions to design patent infringement; questions associated with geographical indications (GIs) in IP; the disparity in international court rulings on counterfeit products; keyword advertising and trademark infringement; patentable subject matter; the final rules regarding rules of practice before the Board of Patent Appeals in ex parte appeals; and, managing user-generated copyright issues.
Mobile network operators and portals also benefit from an important new revenue opportunity associated with the sale of categorybased keyword advertising.
TELECOMWORLDWIRE-12 June 2006-eBay unveils AdContext keyword advertising system(C)1994-2006 M2 COMMUNICATIONS LTD http://www.
Internet search engines can steer browsers looking for particular services to relevant businesses and keyword advertising is the latest way to make sure customers and businesses connect.
Now, businesses looking to take advantage of the growing efficacy and reach of digital advertising can track the results of their keyword strategies for SEO and keyword advertising for free, including:
Twitter), e-mail publishing, viral video productions, and search engine keyword advertising.