keyword advertising


Also found in: Dictionary, Thesaurus, Medical, Wikipedia.

keyword advertising

Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words being searched; for example, a publisher of a computer dictionary might use keywords such as "computer terms" and "computer definitions." If the user searches for these words, a text link or banner ad is displayed at the top or side of the search results page. If the user clicks the ad, the search engine charges the advertiser for the click-through.

Keyword advertising is also deployed on regular websites, whereby ads are delivered based on keywords embedded in the Web pages. See affiliate program, Overture, Google AdSense and Google AdWords.
Copyright © 1981-2019 by The Computer Language Company Inc. All Rights reserved. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction is strictly prohibited without permission from the publisher.
References in periodicals archive ?
that also engage in keyword advertising? Suppose that the product in
Ripin, Hotel Internet Marketers Beware: Pop-up and Keyword Advertising Threaten Your On-line Brand, WIREDHOTELIER.COM (Oct.
Other search engines offer similar keyword advertising services.
The ECJ's decision touched on keyword advertising, an issue it has taken up several times in recent years in landmark cases such as Google France v.
The trend of strong results has been maintained thanks to the influence of the online advertising which has grown to reach that of the newspaper advertising market, change in the keyword advertising agencies, and the reshuffling of its screen focused on cost per click ads.
However, the Internet has created new scenarios not previously contemplated in trademark law, such as whether using someone else's trademark in keyword advertising or as a domain name constitutes trademark infringement.
This edition has been updated to include the current online registration process and the latest laws relating to fraud, Google keyword advertising, intent-to-use, songs, counterfeits, and other topics.
Summary: BRUSSELS - FranceAEs antitrust regulator accused Google Inc of a lack of transparency over its keyword advertising service and ordered it to clarify conditions for the product within four months.
SAN FRANCISCO/LONDON: Google Inc could win a widely expected victory next week in Europe s top court and still face many more battles over keyword advertising, the backbone of its Internet business model.
In addition, any business looking to promote its online brand presence through the use of online search marketing campaigns and keyword advertising needs to very carefully consider which names it bids on, particularly if those names correspond to the brand names of
Sponsored search, also known as keyword advertising, paid search, pay-per-click (PPC), or search engine advertising, as of mid-2008, was estimated to be an 11.5 billion dollar market in the U.S.
Although it may not seem as obvious as banner advertising, each link on the results page will have paid to either make its way higher up the search results (Search Engine Optimisation) or to be displayed next to, or above, search results - Google's AdWords or keyword advertising.