keyword advertising


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keyword advertising

Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words being searched; for example, a publisher of a computer dictionary might use keywords such as "computer terms" and "computer definitions." If the user searches for these words, a text link or banner ad is displayed at the top or side of the search results page. If the user clicks the ad, the search engine charges the advertiser for the click-through.

Keyword advertising is also deployed on regular websites, whereby ads are delivered based on keywords embedded in the Web pages. See affiliate program, Overture, Google AdSense and Google AdWords.
References in periodicals archive ?
Until the law in this area becomes settled, the following practical guidelines can be helpful for businesses adopting a keyword advertising strategy:
At present, the law is still relatively unclear as to whether the sale, purchase, and or use of third-party marks in keyword advertising constitutes trademark infringement.
Once again, in 2009, a law regulating keyword advertising was introduced--HB450.
She has worked on various policy issues such as the launch of the new gtlds, trademark dilution, domain name tasting, cyber-squatting, keyword advertising, and spyware.
Unauthorized use of third-party trademarks and brand names as keywords to trigger keyword advertising and sponsored links is a rampant problem.
The highest-ranking keyword advertising average US homes (under $1 million) is "beautiful.
Since its incorporation in 1996, HomeVestors has aggressively defended its federally registered trademarks and its right to stop third parties from using its trademarks as part of their domain names and on their websites without being authorized to do so, and also from using its trademarks in keyword advertising.
Search-To-Map Keyword Advertising whereby search results can be paired with contextual advertisements-i.
Her practice also includes Internet and related trademark and copyright issues, including domain name protection and keyword advertising.
Data was culled from AdGooroo's database of keyword advertising to glean insight into industry composition, industry growth, market share, seasonality, and company-specific trends.
com's online presence and marketing campaigns on social media sites Facebook and Twitter teamed with their targeted keyword advertising on Google, has resulted in a strong web presence.
The Interactive Advertising Bureau (IAB) Italia has valued keyword advertising currently at EU130M and expects it to reach EU200M by the end of 2007.