landing page


Also found in: Dictionary, Wikipedia.

landing page

The Web page that is retrieved when an advertisement or link is clicked. The landing page typically contains information about the target product, but may also contain links to a variety of sites relevant to the subject (see jump page).
References in periodicals archive ?
Premium level accounts are now $99 per month and include one free landing page design review per month, along with a dedicated client account.
Seven Key Data Points that Every Bank Should Track on Its Website or Landing Page
You don't want to create a landing page that is busy or crowded.
Your job with a targeted landing page is to make it crystal-clear to the search engines what this particular page is about.
To provide a worldwide welcome to visitors, Reed Manufacturing is developing landing pages in several languages on the company website.
If your pay-per-click ad says, 'Get free access to 50,000 articles,' make sure your landing page also says that," he told the SIPA midwinter meeting.
Much of his practical experience is offered in this guide, which offers advice on how to optimize landing pages and thereby increase exposure and ad revenue.
Ideally, if a site is well optimised, then every page can be a landing page," said Mr Tornquist.
org was the third most popular landing page behind only TCF's homepage and its employment opportunities page, according to the nonprofit's Web master.
Within a few days, Pru tracked thousands of visitors to its Retirement Red Zone landing page, Larkin said.
Customer abandonment rates increase when the expected keyword is not included in the ad or landing page copy.