For its part, Avanti Press Inc., known for its humorous photographic greeting cards with funny punch line copy
on the inside of each card, plans to expand the brand experience in 2018 and deploy merchandising strategies to diversify the shopper experience.
"The most complex part of the graphic execution is the hot foil stamping over the silk screen line copy
, creating an 'underline' in the large format foil, a very interesting end result," he says.
Perhaps some strong punch line copy
could have turned it all around.
According to Steven Label, the benefits of the new Colordyne 1600PC include no plate charges, virtually no changeover time between copies, near-perfect registration, smoother gradations without grain or hard lines, higher resolutions for fine line copy
and superior process images.
Products can be decorated in one pass in up to eight colors with line copy
, halftone, and full process-color artwork.